Why Website Speed Matters More Than Ever
Google uses page speed as a ranking factor. Visitors leave if your site takes more than 3 seconds to load. And every 1-second delay reduces conversions by 7%. The numbers are clear: fast sites win.
Core Web Vitals Benchmarks (2026)
LCP (Largest Contentful Paint): Good ≤2.5s
INP (Interaction to Next Paint): Good ≤200ms
CLS (Cumulative Layout Shift): Good ≤0.1
Top Speed Killers
1. Unoptimized Images - Use WebP format and lazy loading.
2. No Caching - Set proper cache headers.
3. Too Many HTTP Requests - Bundle CSS/JS files.
4. Render-Blocking Resources - Defer non-critical JS.
5. No CDN - Use Cloudflare or similar.